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FAQ
What we do
Benefits
Process
Pricing
Projects
Link to view all featured projects
Journal
Link to view all featured projects
FAQ
We craft web experiences through
creative solutions from first
principles. The results elevate
brands while also increasing sales
and engagement.
We craft web experiences through
creative solutions from first
principles. The results elevate
brands while also increasing sales
and engagement.
We craft web
experiences through
creative solutions from
first principles. The
results elevate brands
while also increasing
sales and engagement.
We craft web
experiences through
creative solutions from
first principles. The
results elevate brands
while also increasing
sales and engagement.
quality assurance
pro-support
lightening fast turnaround
post-launch optimization testing
no limit to your requests
scales with you
pause or cancel anytime
UX optimization that produces real world ROI
accessible friendly
Quality-Assurance
We know design hand-offs are just the beginning. We provide thorough QA rounds to ensure the final product exceeds expectations.
High UX standards
At our core, we prioritize web UX, focusing on function over form. Designs optimized to achieve your business objectives with elegant creative solutions.
24/7 communication
We're available 24/7, striving to respond promptly. Your satisfaction is our priority. Trust you're in good hands.
Unlimited members
Invite your team or entire company; everyone can submit and track progress of requests with ease.
Unique designs
Each design, uniquely crafted for you, is entirely yours. We create bespoke designs with simplicity and first-principles at the core.
Premium quality
Delivering pixel-perfect designs, ready for developer hand-off, and crafted using industry-leading web practices for optimal conversion.
Top-tier global talent
Our designers are vetted in-house and trained within our network. We undergo a vigorous vetting process that ensures consistency and professionalism.
Design requests
Queue unlimited design requests; we'll prioritize them based on importance to align with your timeline.
Trained for efficiency
With our process-driven approach and industry best practices, we boost task efficiency, reduce errors, and ensure lightning-fast turnaround times.
No learning curve
Effortlessly delegate tasks within your project management tool. If you don’t have one, we use Monday.
A/B testing
Partnering with us ensures we won't stop until your goals, metrics and goals are satisfied. A/B testing recommendations are a standard part of our design hand-offs.
Accessibility in mind
Our designs meet AA accessibility requirements, enhancing design principles for better user experience.
No mindless scrolling
Skip endless profile scrolling; our rigorous vetting process ensures top talent.
Meeting flexibility
Meetings occur as frequently as needed with the majority of our clients opting in for a meeting free work structure.
Flexible and scalable
Scale as needed, pause or cancel anytime. Flexibility tailored to your needs. Your success is our success.
Weekly reports
Receive a weekly summary report every Friday, keeping you informed of all tasks we've accomplished.
Future-proof designs
Quality design principles stand the test of time. We seamlessly blend aesthetics with industry-leading conversion strategies.
Fixed pricing
No salary haggles, vacations, setup or recruiting fees. Enjoy fixed-rate pricing with no necessary long-term lock-in.
Quick communication
Communication occurs as frequently as you need. Slack or Teams is preferred and many clients prefer a meeting free policy.
Core Principles
  • Assess project needs & goals
  • Align business objectives / Create Roadmap
  • Create Roadmap
Stakeholder Interviews
  • Business Goal Setting
  • metric & KPI goals
  • Deep Dives
Research
  • Identify competitors
  • market trends
  • Conduct surveys + interviews
Problem Definition
  • Identify competitors
  • Identify market trends
  • heuristic markup
Ideation
  • brainstorm potential solutions based on first principles
Design Concept
  • Future-Proofing
  • Accessibility-First
  • optimizing for Conversions + CTR’s
Graphical Elements
  • Custom Illustrations or Photos
  • branding the experience
Interactive design
  • Animations
  • inducing moments of delight
  • micro-interactions
Adaptive Design
  • Responsive Layouts
  • Optimized user-Experience
Quality assurance
  • post-launch design to development check
Design system
  • Dynamic component library
  • increasing scalability
A/B Testing
  • Tweaking and optimizing to meet business objectives/goals
Support
  • Monitor site performance and user feedback for continuous improvement.
$15K PER MONTH UNLIMITED OUTPUT
Book Intro Call
Book Intro Call
Pause or cancel anytime
What is Vanilla?

Vanilla is a subscription-based design firm that expertly crafts websites for startups, B2C, and B2B companies.

How does the onboarding process work?

Once you decide to move forward after the initial introductory call, you will be asked to sign up for our service (no contracts are required) and to fill out an onboarding questionnaire so that we can clearly define your business, needs, and preferences.

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After we receive your submission, we immediately send you an onboarding email confirmation and request access to your project management tool and communication tool. If you do not have a project management tool, we will provide one through ClickUp.

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Once this is set up, we plan a kickoff meeting to better understand the project goals and scope, and we begin immediately after.

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Note: We recommend booking a quick kickoff meeting to discuss any open questions and ensure that you get the most out of the service. However, the meeting is not required for us to start working on your tasks and projects.

How do I request a new task or project?

Engage with us through your project management system, or we can provide a ClickUp board if necessary.

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To initiate a new design request, simply tag us within the tool, including relevant documentation, priority level, and timeline. While meetings are useful for more complex discussions, we try to minimize unnecessary steps unless required. Video walkthroughs, for example through Loom, are also highly encouraged. That being said, we are still available for meetings anytime you feel it is necessary.

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To optimize efficiency, we recommend populating the task queue with multiple requests, each marked with different priority levels. This ensures that we can swiftly move on to the next task if it is completed or temporarily stalled with another, eliminating wasted time.

What kind of tasks and projects can I request?

UX Discovery Research, Ideation, Branding, Wireframing, High-fidelity Mockups, Full End-to-End Website Refresh, Design Systems.

Is there a limit to how many requests I can have?

Once subscribed, you are able to add as many design requests to your queue as you would like, and they will be delivered one by one.

Who are the designers?

You might be surprised to hear this, but Vanilla is actually an agency of one. This means you'll work directly with me, the founder of Vanilla. However, power-up requests such as animations or custom illustrations are provided by partner designers.

Note: In the future, as Vanilla grows, we aim to bring in-house top-notch talent for diverse design needs. Rest assured, each recruit will undergo thorough vetting, maintaining high-quality output and utmost professionalism.

What programs do you design in?

Figma, Adobe Suite, and Devign.

What does your 100% satisfaction guarantee include?

Our mission is to make you smile with every delivered task or progress report. We are working hard to continuously improve our workflows and try to adjust them for each client if possible.

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We also educate our talent community on new design trends, tools, and technologies to stay up-to-date with what's working these days.

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However, things can get out of our control. For example, illness or life events happen. In these situations, we take ownership of our mistakes and add additional talent and time, working around the clock to make up for the lost time until you are 100% satisfied.

Do you offer a money-back guarantee?

Due to the nature of the work, there will be no refunds issued.

What if I only have a single request?

That's fine. You can pause your subscription when you are finished and return when you have additional design needs. There's no need to let the remainder of your subscription go to waste.

How do I pay for the subscription?

Credit card ACH requests at the beginning of every month.

Can I pay via bank transfer?

Yes

How does pausing a subscription work?

We understand that you may not have enough design work to fill up an entire month. Perhaps you only have one or two design requests at the moment. That's where pausing your subscription comes in handy.

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Billing cycles are based on a 31-day period. Let's say you sign up and use the service for 21 days, and then decide to pause your subscription. This means that the billing cycle will be paused, and you'll have 10 days of service remaining to be used anytime in the future.

FEATURED WORKS

CRITEO

[template]
Transforming a global leading adtech brand with a new strategy and website.
  • 18% Increase in overall leads
  • 38% Increase in overall Click-Through Rates
  • 14% Decrease in bounce rate
  • 94% Site satisfaction score

Fortune 500 Company

[template]
Establishing a comprehensive design system for a leading business research and consulting company – along with a revamped homepage rebranding and style guide.
  • 11% Increase in overall leads
  • 41% Increase in average pageviews per session
  • 26% Increase in Click-Through Rates (CTR)
  • 5X Boost in productivity from the design system

MORGAN & MORGAN

[template]
Upgrading America’s largest personal injury law firms website and brand identity.
  • 33% Increase in conversions
  • 26% Increase in overall Click-Through Rates
  • 24% Decrease in bounce rate
  • 2.1X More leads post-website launch

FRESH N’ FUNKY

[template]
Establishing the very first web presence for a Brooklyn-based small business owner.
  • 320% Increase in overall leads
  • 72% Engaged sessions
  • 145% Increase in CTR’s
  • 93% Site satisfaction score

VERIZON

[template]
Creating a landing page for an upcoming giveaway.
  • 13% Increase in overall leads
  • 16% Increase in Click-Through Rates (CTR)
  • 7% Decrease in bounce rate
  • 1.4X Increase in app downloads

PRECISION FOR MEDICINE + BIOLOGY

[template]
Modernizing the web presence of leading life sciences companies.
  • 25% Increase in overall leads
  • 67% Increase in Click-Through Rates (CTR)
  • 18% Decrease in bounce rate
  • 34% Increase in average sessions

FLOWMEDIA

[template]
Transforming a production companies web identity and branding to new levels.
  • 12% Increase in overall leads
  • 28% Increase in Click-Through Rates (CTR)
  • 113% Increase in website sessions
  • 3.5 Minutes increase in average time spent

LASKIE

[template]
Crafting a landing page for a start up recruiting agency.
  • 88% Increase in overall leads
  • 4.3 Average minutes spent on landing page
  • 14% Decrease in bounce rate
  • 98% Satisfaction score

COMPUTER

[template]
Reimagining the e-commerce experience for built to order gaming computers.

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$15K PER MONTH UNLIMITED OUTPUT
Book Intro Call
Book Intro Call
Pause or cancel anytime
quality assurance
pro-support
lightening fast turnaround
post-launch optimization testing
no limit to your requests
scales with you
pause or cancel anytime
UX optimization that produces real world ROI
accessible friendly